FIVE REASONS LANGUAGE IS IMPORTANT WHEN SELLING OVERSEAS

I wasn’t surprised to hear language is important when selling overseas. Sure, amazing photos, costly videos and wonderful graphics are helpful, but they are wasted if your client can’t understand the message you are trying to get across. The importance of language is often overlooked, but it is in-fact the most essential component where sales are concerned. Why? Words can help to build relationships.

Here are 5 reasons why you should prioritise language when selling overseas.

• Language makes for smooth interaction

People travelling abroad can have particular difficulty “overcoming the language barrier”, and it’s called a barrier for a reason. When making a sale overseas you can’t allow for these barriers to get between you and your client. Providing accurately translated content or interpreters will allow you and your client to get straight on with the business at hand, barrier free.

• Courtesy

Providing an alternative language option clearly displays extra effort from salesman which, in turn, will hugely impress potential customers. Providing a means of translation will also help you to look professional, will emphasise similarities – we prefer people who are like us – and demonstrate that you care about your clients

• Perfect your sales pitch

By knowing that your sales pitch has been translated correctly, you can be confident knowing that your key sales messages are being delivered in the most effective way. Changing just one word in your pitch can sometimes alter your whole approach for the better.

• Increased chance of sales

A recent poll showed that people are 30% more likely to buy from those who speak their language. For similar reasons as before, accurately translating your content before selling overseas will not only help build an immediate relationship with the client, but will also increase your chance of success.

• Developing & Maintaining relationships with clients overseas

So, your sales pitch went well, now you need to keep in touch with your client. Maintaining relationships with clients is just as important as the first meeting. Having a mutual understanding of the language will allow you to progress and develop your working relationship in the most productive way.

These key points will go a long way to making the process easier and securing a sale. An understanding of language and the means to a reliable source of language translation will help make a sale overseas a rewarding experience.

There are so many positives to providing translation options, not only does it help to establish relationships with clients, but it also sets the foundations of any sales pitch and provides you with the opportunity to progress and expand overseas. As a business tool, language is invaluable.

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