7 BENEFITS OF INVESTING IN SOCIAL MEDIA.
- Oscar Feiven
- Jan 28, 2016
- 2 min read
“So what are the benefits of investing in social media?”
1. Social media helps deliver superior customer service.
A comprehensive social media presence across a range of platforms ensures all customer questions are responded to. It saves businesses both time and money, allowing customers to vent online rather than phoning up. Real time communication is also essential because it ensures happy customers who will drive positive brand sentiment in their community.
2. Social media drives brand building and brand distinction
Social media allows businesses to build and improve their brand awareness and brand identity easy by giving their business a human voice that others can relate to.
Customers appreciate businesses taking the time to connect emotionally or personally and will often acknowledge the engagement online.
3. Social media helps to manage your reputation
These days, customers want to connect and converse with brands instantly, and they’ll do this whether your business has an online presence or not.
It’s ideal to be able to effectively and efficiently respond to a customer complaints through social media than to have the issue grow and infect other people impressions of your business.
4. Social media helps increase business and brand trust
There are so many scams on the internet that customers are reassured when they can engage with a businesses social media pages and see they respectfully and consistently engage with their customers.
An active social media presence fills customers with trust for that brand and they know they can easily communicate with the brand if they need.
5. Social media allows you to obtain real customer insights
Customer’s thoughts and insights help in the development of future campaigns and strategic decision making because you can easily gather customer feedback to give you a clearer understanding of your brands sentiment.
6. Social media helps keep customers engaged with your business
Social media ensures that every time your customers log onto their social media accounts they are engaging with your business and brand.
Keeping your business in the mind of customers can positively influence purchasing decisions and garner consumer loyalty.
7. Social media helps drive traffic to your website
Self-promotion of your business through its Facebook page is expected, although make sure you aren’t over-doing it.
Linking social media content to your other social media platforms and your businesses website is a great way to further engage your followers (aka people already interested in your brand).
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