Pelican Print
Year: 2015 - present
Summary
Pelican Print is an established printing company based in Aylesbury, UK.
They called upon Switchboard in late 2015 as they required a collection of promotional videos to advertise their new website and range of
printing facilities.
We were given the task of producing mixed length videos, focusing on the three core areas of their business - Litho, Large Format and Digital printing, with an extended long cut version for Youtube and short cut for Twitter and Facebook uploads.
We continue to create shareable imagery for Pelican and manage their social media accounts daily.
Brief
To create video content and launch Pelican social accounts on Facebook, Twitter and LinkedIn.
• Must produce fast-paced video with head-turning quality
• Increase the presence of Pelican Print on social media and drive traffic to website
• Link with existing clients and potential leads on LinkedIn
• Produce engaging shareable image and copy for social accounts
• Capture customer data to grow CRM
Video production
Pelican required a series of short high-energy videos to help launch them onto the social scene and feature on their new website.
5 videos were produced in total, each capturing the essence of the business perfectly. By using fast cuts and quick editing techniques, the videos reflect the fast turn around times in which Pelican Print pride themselves.
Social media management
Working directly with the CEO, Switchboard have been responsible for managing the Pelican Print social accounts.
Our primary goals are to increase traffic through awareness of the
new Pelican Print website and to promote their range of print
services with original content through LinkedIn, Twitter, Facebook and Youtube.
On top of this, Pelican required customer data collection to help develop their existing CRM.
