Loomlight Design
Year: Jan 2016 - present
Summary
Based in Leicestershire (UK), Loomlight Design are an interior design and engineering business, specialising in restoring and hand-crafting bespoke industrial lighting and furniture.
Loomlight required immediate social media activation and an SEO revamp. Switchboard stepped in and took their online presence to new heights.
Strategy
Our core digital goals were to:
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• Advance SEO to increase website traffic and sales
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• Produce engaging digital content
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• Create informative and promotional blog pieces
• Increase the presence of Loomlight on social media
SEO
Switchboard provided Loomlight with advanced Search Engine Optimisation to help increase website traffic & engagement.
To achieve peak results, Switchboard fine tuned the Loomlight website, ensuring the site was responsive and in line with Google's recommendations.
From here, using a selection of tracking and visitor targeting tools, keywords were selected to ensure the website was tagged correctly.
Immense attention to detail and ongoing testing has resulted in a vast increase in traffic.
Social media management
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Understanding a client's target audience and specific industry space online is always Switchboards first steps to ensuring accurate and strategic posting.
Learning about Loomlight's audience allowed us to tailor our practises to suit the needs of the business and reach out to a wider network of potential customers.
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Instagram management
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Research into popular hashtags, trending subjects and collaboration with influential Instagrammers has allowed us to reach out to a greater audience, whilst detailed copy, descriptions and call to actions are included within each post to encourage engagement and drive referrals to the Loomlight website.
