Sustrans
Year: 2014
Summary
Sustrans is a leading UK charity enabling people to travel by foot, bike or public transport for more of the journeys we make every day.
Switchboard were enabled to provide support to the in house marketing team, assisting with a range of digital tasks. Our brief involved maintaining a rapid and consistent level of digital content out put, arranging a detailed weekly updated news letter for staff and the public and providing superior customer support through their active social media account including Facebook, Twitter, Instagram, Youtube and Pinterest.
Requirements
Our key day-to-day tasks
• Creating and editing adept blog posts for Sustrans website
• Strategising social media campaigns
• Creating weekly newsletters for staff and supporters
• Producing engaging and relevant marketing content to post to all social accounts
​
• Maintaining social media accounts and CRM
Sustrans 2013 facts - a social media campaign
Switchboard were responsible for the content creation and strategy behind the successful 'Sustrans 2013 facts' social campaign.
Accreditation
"Want an awesome team for social media? Switchboard are your guys!"
- Beth Crowe, Social Media Co-ordinator for Sustrans
The results
Working closely with the Sustrans digital team over a 5 week period, this is what happened.
Sustrans Facts - Campaign reach
Campaign engagement across platforms
Campaign social to web referals
120,3k+
2190+
425+
