SH:24
Year: 2014 - 2015
Summary
SH:24 is a start up sexual health service based in London. SH:24 provides free and confidential STI testing that you can access 24 hours a day.
Working closely with SH:24, we assisted with the initial digital and content strategies. On top of this, we also created a collection of vivid shareable imagery, consistent their existing brand identity, to support the launch of their business.
Requirements
Our brief
• To create a range of vivid, clean and clinical images for social media
• Strategising social media launch campaigns, PR and goals
• Activating social media accounts
• Strategising 'talking head' vlogs
• Social media training
SH:24 - Social media activation
Switchboard created a comprehensive digital strategy for SH:24, assisting with the overall launch of their online accounts and further addressing wider issues such as future content creation and strategy, branding and desired tone of voice.
The results
Our time with SH:24 saw considerable digital growth, here are the stats:
Shareable graphics social reach
Self-test kits provided in the first month
Social follows in the first month
20k+
31
950+
